Gaining Weight is a Problem?
Is it just me are we all surrounded by the diet hysteria? A quick search on Google shows
that “6.8 million Canadian adults ages 20 to 64 were overweight, and an additional 4.5 million were obese” which happens to be more
than a third of Canada’s population. So maybe it’s not me after all, it’s an epidemic and you don’t have to look far to see it. Of course marketing gurus are all over this and they’re trying to milk it for what it’s worth. For instance as I was walking through the supermarket today I saw for the first time the “100 calorie Doritos” bags, which basically consist of 2 chips. In another aisle I saw airplane style Coke cans also claiming 100 calories. Go into any other aisle and your senses are assaulted by “fat free” this and “baked, not fried” that. At the core of all of this is the same crap quality food that caused obesity in the first place, but in smaller portions. Have people no will power to stop eating chips from the big bags? Or to stop drinking soft drinks altogether? Do we need to miniaturize everything we buy to miniaturize ourselves?
Thinking about the measures the effort that people have to go through to slim up I’m surprised at myself for that realizing the irony behind the phrase “gaining weight”. To me gaining is associated with something positive. People don’t gain problems, stress or bad health, so why do they gain weight? Maybe I’m just stuck with the North American mentality. Food is abundant here and accessible to all. For the majority of the world gaining weight is a good thing, something desired, something out of the norm. Obesity is an “epidemic” only in North America. Nowhere else in the world are you going to hear people complain about having too much food... The more I think about this dichotomy the more I feel like we’re living in an Orwellian world.
3 Comments:
At 8/01/2009 8:50 AM, Ted said…
I saw some pretty fat people in San Diego when I was there. Yes the life style might be a little more healthy but they are there...
www.pafundi.com
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At 8/04/2009 8:13 PM, Isobel said…
Junk food is much cheaper to purchase than "real" food. I imagine poverty plays a huge hand in the obesity problem. Another issue is lack of exercise. I think if people changed their perspective - eat to be healthy not to lose or gain weight, we may be better off. But then the "diet industry" would lose out wouldn't they? "Everything in moderation" conflicts with our consumption crazy, instant gratification culture. Great post, Omar!
At 8/04/2009 8:32 PM, x said…
craig, the US also suffers from an obesity epidemic. I agree with much of what you said, I think people like to think they're busier than they actually are, and come up with all kinds of excuses not to excersize.
Ted, the statistics tell us they are everywhere. In Canada we are seeing more and more children with diabetes, to the point where Ontario is banning junk food from elementary schools (link)
http://www.theglobeandmail.com/servlet/ArticleNews/TPStory/LAC/20041021/ONTJUNK21/
Isobel, that's a very interesting point, I never made the connection between price and quality. There are certainly many beneficiaries from the obesity epidemic. I have to give it to the marketing people at the junk food producers for being so damn good at luring people in with their flashy graphics and snappy slogans. The Doritos bag reads "The right snack for sensible munching" I never thought sensible and munching would be used in the same sentence, but I guess I was wrong.
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